Detailed Notes on Johnnie Walker Blue Label Ultra

That is a globally allocated release produced from scarce stocks, such as whisky from ghost distilleries that are no more in Procedure. Under 888 bottles had been designed around the globe.

Diageo is a world chief in beverage Alcoholic beverages with An impressive collection of makes throughout spirits and beer groups.

Diageo’s experimented with sustainable packaging before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip on the spear for glass—especially for providers wishing to sell in Europe.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals

Worldwide Design Director at Diageo, Jeremy Lindley who led the look project, explained, “Johnnie Walker Blue Label Ultra was born outside of an ideation session checking out the way forward for luxury. With other classes moving toward light-weight – like eyewear and superior-efficiency biking – we questioned irrespective of whether luxury spirits could comply with fit. “We took our vision to your group of skilled glassmakers and through a five 12 months test-and-understand procedure slowly and gradually found how to build tasteful, lightweight glass.

The expose of Johnnie Walker Blue Label Ultra indicators the brand’s motivation to innovation, with hopes that the ground-breaking design could inspire the more high-class, light-weight, and reduced-carbon whisky bottles of tomorrow.

In conjunction with exterior glass makers, the model rethought all areas of how the bottle is made, designed and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The very first time ever, intended reforming the enduring Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle so far also to the best from the brand’s information and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look takes Daring strides and dares to experiment which has a recognised paradigm of luxurious.  

Made by way of a check-and-discover product with external glass makers, this light-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for lightweight, and aids discover new opportunities for lighter, reduced carbon packaging alternatives.

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Diageo has stated that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo As well as this, Diageo has announced that a royalty-totally free license to the patent will be offered more info to anybody who needs to affix Johnnie Walker in its mission. Lindley explained: “As an alternative to maintain this new understanding near our upper body, we’re fired up to be offering a royalty-no cost licence to our granted United kingdom patent to the entire world.

Said strategy aims to reduce the body weight of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, equally regarding generation and transport. 

In whisky packaging, luxurious commonly implies significant—think thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker really wants to upend that wondering and embrace the Idea that lithe is lavish.

We are a worldwide chief in beverage alcohol with An impressive collection of manufacturers throughout spirits and beer.

Liquid Gentle enveloped people in a very mesmerizing interaction of sunshine and shadow, with transferring gentle passing as a result of glass sorts and projecting elegant styles onto white walls.

As well as this, for the first time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers will probably be provided on a royalty-free foundation to all as a method to inspire development in the wider business.